Facebook Means Never Being Alone

Sure, it’s fun to make fun of Facebook these days. What used to be the coolest social network on the planet has been taken a beating lately; even teenagers are talking smack. But Facebook is here to stay because deep down it provides lasting value to mankind. Curious what the redeeming qualities of Facebook are? See what Facebook means to special needs families to find …

Facebook Is Down

It appears that Facebook and Instagram have both crashed tonight leaving many without access to either site. If you’re having problems accessing Facebook yourself, tonight or in the future, you can always check the site DownForEveryoneOrJustMe.com to independently assess the status of the site.   Sites like VentureBeat are already reporting on this massive Facebook outage. There’s even a t-shirt and a hashtag for tonight’s …

Facebook Friend Verifier a Welcome Arrival

With the number of teens that are logging onto Facebook on a regular basis, there are so many concerns about predators taking advantage of these innocents.  Facebook has stepped up to respond to these concerns with its new “Friend Verifier”. The Friend Verifier goes through the teen’s friends’ list and sees if there is a connection with the National Sex Offender Registry.  This powerful tool …

Digital Sales Jump thanks to Facebook Trading Zone

Given how popular online purchases continue to be, it should come as no surprise that Facebook’s invite-only trading zone has caused digital sales to jump somewhat.  The Facebook Trading Groups is quite similar to CraigsList, and encourages those who live in the same region as you are to trade and deal with you. The only way you can participate in the group is by having …

US Regulator Drops Probe into Facebook Deals

The Securities and Exchange Commission of the United States (SEC) has opted to discontinue its earlier investigations into the social network company Facebook Inc. over the company’s controversial initial public offering (IPO) of 2012. This is according to a report by the social network giant given on Thursday during its quarterly report stating that the supervisory body notified them that it had terminated its inquiry, …

Facebook Could be Uber-Focused

Facebook’s Messenger app is among the most popular apps currently being used today.  However, Facebook CEO Mark Zuckerberg and his colleagues at the world’s most popular social media site are considering a move to make Messenger more than a mere communication tool. While the ideas and planning are merely in the introductory stages of the game, Zuckerberg could be looking at popular markets in Asia …

Will Users Actually Buy on Facebook?

With the recent launch of Facebook’s Buy button, it will be very interesting to see whether users will be inspired to make purchases directly from Facebook.  Facebook has tried ecommerce in the past, but this has not been particularly successful.  Now, the advent of the Buy button will do something that other attempts at ecommerce haven’t for Facebook:  keep the user on Facebook instead of …

Facebook Launches Save

With the launch of the new Save feature on Facebook comes the realization that users will be able to save material to read it later.  This allows the social media juggernaut to directly compete with Pocket, though on a very basic level. Save does not cache content the way Pocket or Instapaper does, but the idea is that the feature will allow users to go …

Facebook to Host Video Ads That Follow You from a Device to Another

Facebook is considering taking its advertising service to a greater height by rolling out sequential video advertising. This is a form of advertising that allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Depending on what content the user clicks as well as what the product or message is, the advertisers are able …

Facebook ‘buy’ button Introduced

Facebook is making its website a business home by rolling out the ‘buy’ button, a new e-commerce feature that will let users procure products directly from its website. The new feature allows shoppers to click a “buy” button to purchase items in adverts or other posts without having to leave the social network. At the moment the company does not intend to be charging the …

Facebook to Track TV Viewing Habits

In a move that will only further solidify Facebook’s position as the number one social media network, the company is about to start tracking its users’ television viewing habits. The new initiative will likely surprise no one and serve to benefit businesses looking to understand exactly when the ideal time is to place their advertisements.  Of course, this television tracking will only apply when users …

Time to Rethink Your Facebook Strategy?

In a world where Facebook is ever changing its look and its features, it is blatantly dangerous for businesses to slack on retooling their Facebook strategy.  Businesses need to understand that the world of social media, and particularly of Facebook, changes very quickly, and it is important to stay abreast of those changes if businesses are to continue to succeed.   Profiles are Personal, and …