Firstly, Facebook is dealing with the issues of spam. Of course, spam is a delicious canned meat under the right conditions, but in reality, what we are referring to is the penchant for certain organizations to send us form letters or emails that are really without purpose and do nothing except fill the business’ News Feed with non-informative pieces about the business. These spammed pieces are simply designed to boost the business’ presence on analytics, such as Google, but after a while, these spammed pieces actually have less relevance as time wears on.
Recycling is a positive thing – everyone in society today knows that. However, Facebook is cracking down big time on Page owners who are recycling popular content to the exclusion of anything unique and exciting on their own Page. When looking at your own Page, ask yourself if what you are showing is truly relevant and interesting to your followers. If the answer is no, you shouldn’t be posting it. Facebook will be cracking down on these types of entries at the Page level rather than the entry level.
Facebook will also be changing the look of their ads. Now, they will be similar to the size of regular News Feed images, so that they will be moving from the side of the Facebook page. Changing their ad size gives businesses the opportunity to really take note and take advantage of new promotional opportunities.
In addition, Twitter will be taking on more of a Facebook-like appearance, so that users can command more engagement from their followers, and this is because Twitter’s images can be resized, complete with a header photo, and the possibility of being able to pin popular tweets to the top of your Twitter feed is really in keeping with the way in which Facebook has designed itself. It seems as though Twitter will be trying to further capitalize on its growth by likening itself to how Facebook is set up.
It will be interesting to see if Facebook and Twitter are able to capitalize on their new looks in order to ensure a greater return on investment, or ROI. Facebook users, in particular, appear to balk every time Facebook changes up its look, and it will be interesting to see whether or not Facebook users will continue to remain engaged in the numbers it has thus far.