With privacy now the mantra for so many businesses, Facebook is now showing users that it has privacy first and foremost in mind. Where Canada’s privacy commissioner, for instance, once had significant concerns over the social network’s interpretation of privacy and how it seemed to be sharing information about its client base freely, Facebook is now really attempting to focus on privacy concerns.
Before, it seemed as though Facebook was not paying much attention to notions of privacy with its network, though sometimes things of that nature take time to evolve and firm up. Now, developers have come up with something that could be far more effective as a privacy protection tool goes.
When users would connect with Facebook previously, they would be asked permission to allow the third party app to access their information. They could control whether or not the app would have the ability to make their activity private, but the information and data from their profiles would not be. CEO Mark Zuckerberg acknowledged in an interview with Wired that the social nature of Facebook’s platform has scared many away, but Zuckerberg said that it is necessary to trust Facebook even more to truly deliver a highly private experience for its users.
It’s possible to now log into Facebook anonymously in order to have a truly private experience. If the user is already logged in elsewhere on the device, they will be able to continue using the app without having to log into Facebook at all.
Of course, having multiple apps tied into one Facebook login sounds like a real security nightmare. This is where it could be handy having a Master Key. You can focus on making it more secure than a password or a username, and thereby ensure a more private experience while working or playing online.
App developers have to get on board with making something like this happen, although the chances of this potentially happening are questionable. This is because both Google and Facebook have to place a greater focus on the security of their people rather than the social impact of their platforms, and both of these companies continue to place a greater emphasis on the social nature of their products.
With that said, the greater concerns with privacy that continue on a worldwide scale could mean that both Facebook and Google+ will begin to look at what their users are truly demanding from their social networking sites. It’s not an emphasis on the social nature of their platforms; many people are using social platforms such as Facebook predominantly to play games and chat with their friends. Both of these platforms need to look at how they are promoting the privacy of their users, otherwise there will be a great deal lost, both in terms of the profit being generated and in terms of the users.