Aside from personal social networking, many entrepreneurs have now recognized the tremendous potential of Facebook in marketing and business. Particularly, entrepreneurs set up Facebook pages or even buy advertisements in an effort to drive more traffic and increase product awareness.
Some words of caution though, do not just plunge blindly into the world of Facebook advertising. The difference between a successful Facebook ad campaign and one which is doomed from the start is simple: RESEARCH. To help you out with that, here are 5 helpful articles that can help you get a jumpstart on Facebook marketing.
- Facebook Advertising page – Here, Facebook outlines the basic advertisement creation process. Not only will visiting this page enable you to check out what work Facebook advertising actually entails, it can also supply you with some success stories of other businesses who have experienced success using advertisements on Facebook.
- Business Insider’s Primer on Facebook Advertising – If you think that Facebook advertising is the way to go, check out the ten commandments that Business Insider declared so that your Facebook page will be effective.
- WordStream article on Advertising Tips and Tricks – Not only will you learn the ins and outs of Facebook marketing, this will also help you in creating a Facebook page that is accessible and effective.
- Social Media Examiner article on Increasing Page Traffic – By now, your Facebook Page should be up and running. It’s up to get the word out there and increase product visibility and awareness.
- Article on Facebook Page Improvement by Peg Fitzpatrick – As you rack up followers, this article offers more techniques on how to maximally tweak your page and your posts for maximal results.
Of course, this list is far from all-inclusive. There are plenty of other resources out there that will increase effectiveness of your Facebook marketing. If you have any more tips and tricks about Facebook entrepreneurship, we’d love to hear about them. Share your favorite resources and success stories in the comment box below.