When everyone’s down and low from social traffic last month, due to the holidays, there is one developer shining from the rest. Showing its glimmer, CrowdStar has obvious growth in terms of daily active users last month.
This year, it is the second-largest Facebook game developer with DAU of 10.8 million, following Zynga with 62.4 million daily active users. Noticeably, Facebook’s enforcement of anti-viral policies last December did not seem to have a huge effect on CrowdStar than the rest of the developers.
The success of the developer may be credited to the fact that recently it has produced several popular games like Happy Aquarium, Happy Pets and most recently last December 19, it has developed an online tourism game called Happy Island. Suffice to say that CrowdStar has learned from its past mistakes developing a wide range of game application which did not prove to be a hit among gamers. Peter Relan, chairman of CrowdStar, stated that they will produce quality games, and create new and exciting ones every month.
What makes the players happy in playing their “Happy” games is the fact that CrowdStar only gives minimal penalties to users for not returning to the game. As with Happy Aquarium and Happy Pets, the fish and the pets don’t die or run off like other game apps, the tourists on Happy Island keep coming back making the player earn money even without upgrading the island. Also, the game only uses Facebook’s virtual currency and credits.
“There are games in genres out there that are goofing around and not really exploring the mechanics. We are going to come in there and kick some ass!” Relan stated.
