Two weeks after acquiring its fellow social games developer, Offbeat Creations, Playdom announced its 5 million-dollar investment on the Argentina-based social gaming company, MetroGames. This move will strategically pave the way for the latter’s expansion of its games on Facebook.
MetroGames is not new to the social gaming industry. In fact it already has 30 games under its belt, including Music Challenge (with almost 1 million monthly active users), as well as Typing Maniac and Biotronic (both with over 1 million monthly active users). In addition, it also has promised to release many more games on Facebook this year.
Playdom is popular for its games such as Mobsters, Bloodlines, Social City, TikiFarm, TikiResort, and Sorority Life. In November 2009, Playdom received a confounding amount of $43 million from investors. Since then, the company has aggressively worked on increasing its social gaming footprint. Aside from Offbeat creations (known for its games Food Fling and Be a Tycoon), it has already acquired the game developers, Green Patch (popular for its Lil Green Patch) and Trippert Labs (known for its Fighter Jets).
Playdom is definitely trying to compete with Zynga and Playfish head on. With all these developments, it can be expected that the social gaming experience will be brought to a whole new level this year.
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