A Facebook page is a modern approach for maintaining a personalized webpage for something. You can create a Facebook page for anything such as your hobby, company, club, society, project etc. Unlike the Facebook groups who have members, Facebook Pages have fans. Although many Facebook features are restricted to the visitors who haven’t logged-in to Facebook, Facebook Pages are visible to the outer public. If you have a Facebook page for some purpose, you can send updates to your fans. These updates usually appear at the right side of the home page, so it gets less attention. Once the fans get the updates, they can go through the link and see the full message or the update made by the Page owners.
There are many Facebook applications that can be added to the Facebook page. As an example, you can simply add a RSS feed to your page, so the Page will display the latest updates from your blog. When it comes to advantages, being accessible by non-Facebook members is the biggest advantage as it allows the Page to reach a wide range of people on the Internet. If you are really interested in the statistics of the users visiting your Facebook Page, Facebook gives you an attractive statistics page for you to understand the user behaviors. As a matter of fact, Facebook Pages have a limited popularity so far, making the Facebook users less familiar with Pages than Facebook Groups. Although the non-Facebook visitors can view the page, they need to login to Facebook to make comments.
