Facebook advertizing is the perfect example for using Facebook’s unique news feeds for business purposes. The companies and brands can establish themselves in Facebook and they can promote the products and services through paid advertizing. If one of your friends does something with these brands or companies, the action will be notified to you through the news feeds. This notification is similar to what you get when one of your friends comment on some other friend’s photo.
There are two versions of Facebook Ads; Facebook Ad and Social Ad. Facebook Ad is a way for a company or a brand to start promoting their products and services. These ads do not have social actions although they can be linked to a Facebook page, external website, or an application. Although the Facebook ad itself does not have any social actions, the page linked to the ad does.
A social ad is an advertisement which contains social events and made popular among the friends of the advertiser. The advertiser and the friends interact using the social events, social actions such as writing on the wall or commenting on a photograph.
Facebook has its own guidelines for advertising. If you are interested in advertizing with Facebook, first step is to read their Advertising Guidelines which explains the rules and regulations of advertising with Facebook.
Facebook advertisements are kept small in size in an attempt to make it a non-distraction for the users. As a result, the title of the advertisement is limited to 25 characters and the body length is limited to 135 characters.
