Facebook allows users to perform many actions as they do in real life scenarios. Facebook Gifts are one of the frequently used and popular features among the Facebook users, especially among the young crowd. Introduced in February 2007, Facebook Gifts allowed users to send gifts, small icons of different items designed by Susan Kare, who formerly worked at Apple.
Facebook came up with the concept of Virtual Gift Shop for hosting these various gifts that can be sent in a few clicks to the recipients. There are two main ways of sending a gift to someone; private and public. When gifts are sent through the private channel, the gift or the associated message cannot be viewed by anyone other than the sender and the recipient. When the gift is sent via public channel, everyone in the friends list can view the gift and the associated message.
Facebook users were given one free gift upon the registration and charged $1.00 per additional gifts. Initially the profit earned by the gifts was donated to Susan G. Komen for the Cure charity. But later at a point, the donation was stopped, and Facebook started releasing a new gift each day. These new gifts were limited (number and times limited) in an attempt to make the gifts rare among the users.
Although Facebook Gifts charges the users for sending gifts, Free Gifts, the application developed by Zachary Allia, allows users to send gifts to friends without spending any money. The latter feature since then, won the hearts of Facebook users, limiting the use of the original Facebook Gifts.
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