While Search engine giant Google Inc is reportedly in talks of developing new Social Service to rival Facebook, two other giants – E-commerce giant, Amazon, and social networking giant, Facebook, have joined hands and launched a new feature that enables users to connect their Amazon and Facebook accounts.
On opting for this new feature, a user will get product recommendations for themselves and their Facebook friends. The feature will also list upcoming birthdays of a user’s Facebook friends and provide gift recommendations and also display movies, songs, and other products that are popular among their friends.
This new integration, that will open doors to a user’s personal likes and dislikes, will prove as a powerful marketing tool for Amazon, even if they manage to tap into a small percentage of the 500 million strong user-base of Facebook.
As usual, many people will be little edgy with privacy concerns, but its is reported that Amazon has emphasized on several privacy protections – saying it will not share people’s Amazon account information and purchase history with Facebook and will not attempt to contact people’s Facebook friends – to counter security concerns.
Now, only time will tell how far will this new integration improve online shopping experience or impact the future of online shopping.
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