Australians are apparently tired of Facebook, even though Facebook still remains their favorite online destination.
According to Experian Hitwise Australia, Facebook accounted for more than 50 percent of all social-networking traffic, the time users spent at the networking site has significantly decreased over the past one year.
Experian Hitwise tracked the Internet habits of 3 million Australians from January 2011 to January 2012, and found that the average time spent on Facebook was 26 minutes 27 seconds, down by about 21 percent in the last year.
Tumblr which is placed fourth in the social media popularity list and accounting for only 1.65% of the social-networking traffic, turned out to be the top attention-grabber, engaging the Australians for 30 minutes on average.
Google though far behind, maintained a fairly steady audience, with visit times increased by about 2 percent in the past year.
The five most popular social-networking were:
- Facebook – 50%
- YouTube (desktop site) – 23%
- YouTube (mobile site) – 2%
- Tumblr – 1.65%
- Yahoo Answers – 1.28%
