Google is the only website that stands in the way of Facebook in becoming the most popular site in the United States. Web analytics firm Compete reports that Facebook surpassed Yahoo to become the second most-visited website in the country.
In January, Facebook attracted nearly 134 million unique visitors in while Yahoo’s traffic declined to 132 million unique visitors. Google leads the pack with 147 million unique visitors.
Figures grabs the eyeballs, but for some time. On the attention front, Facebook is second to none. The site found that Facebook user spent 11.6% of all their internet time on Facebook as compared to 4.25% and 4.1% of their time on Yahoo and Google respectively.
Just a year back, Facebook had a little less than 70 million unique visitors. Facebook has enjoyed explosive growth over the last year with its user base touching 400 million mark world wide. Almost 50% of these users logs on to the site each day.
Questions like will Facebook be able to catch Google or how long will it take to go past Google remains to be seen. But, with the recent launch of Google Buzz, the number 1 spot might be a hard chase.
