Facebook is used to fast, prolonged growth, however there are only so many people in the world. As their growth begins to slow down, they must look to new countries and emerging markets to grow the user base. Facebook is now aggressively looking to countries like China, Japan, South Korea, and Russia for their next phase of growth.
Although Facebook is still growing at a fast rate, the weekly growth rate has fallen off significantly in recent months.
Mark Zuckerberg stated:
We saw our exponential growth rate continue for a very long period of time, and it still does at a super-linear rate, though not quite 3 per cent a week any more. Now for the first time we are focused on doing some specific things in specific countries.”
Facebook currently has 500 million global users and they are trying hard to become the first social network in the world to reach 1 billion users.
