Last Saturday, Budweiser launched a campaign on Facebook , requesting Facebook users to help them decide which commercial will be shown on the Big Game. Ad Age, a magazine that delivers news, analyses, and data about marketing and media, said that Anheuser-Busch (Budweiser) is the game’s biggest advertiser: It purchased 5 minutes of the game’s ad airtime.
To choose the commercial for the Big Game, all the users have to do is go to the “Game Day Pick” tab to get a preview of the three commercials and choose their favorite. However, this is only open to fans of the beer’s page. (Don’t worry it is so easy to become a fan: it only needs one click.) Once the users become fans, they can view the three commercials: “Payment” is about situations where it is appropriate for men to pay their friends with Bud; “Attention” is about different ways of getting the evasive bartender’s attention; and “Fence” is about the friendship of a bull and a Bud Clydesdale, and the fence that separates them. Although the tally isn’t shown on the page, the comments at the bottom of the page indicate that the Bud Clydesdale has a strong following.
Many of Super Bowl viewers were shocked when Anheuser-Busch announced that the beloved Clydesdales were not going to be shown in the Bud commercials. The horses have been in the beer’s Super Bowl commercials for more than a decade. This is the perfect chance for fans to bring the much-loved horses back.
So, have you decided on the commercial that you like?
