The Mattel’s New York-based Fisher-Price is known for producing infant toys and effects. Now, the company has come up with something totally different from their usual line of products: a Facebook application that will cater to mothers. The new app is called Moments to Share. This application helps moms share their children’s special moments with other Facebook users.
Moments to Share benefits both the mom and Fisher-Price. By allowing mothers to organize important details about their children, it allows the company to market their products online easier. This is because the company will be able to determine their target market through the data that mothers place in the site.
Based on the children’s ages and genders, Fisher-Price will be displaying on the application suggested products appropriate to the children. It is a win-win situation for both moms and the company.
The Moments to Share application is easy to use. It prompts the user to input children’s names, dates of birth, and genders. After that the user can start creating a timeline equipped with the children’s most treasured videos, pictures, memorable dates, and even stories. The mothers’ Facebook friends may also contribute to this precious collection.
With this application, grandparents (including other relatives and friends) can no longer complain that they do not see their grand kids growing up. (To start sharing, click HERE.)
