While grandma may be having the time of her long life in Facebook’s domain, granddaughter might be nixing the idea of Facebook and social media altogether. Recent reports from CNET, The Verge, and Business Insider all point toward a startling teenage exodus happening on Facebook right now.
When researchers and market analysts conduct surveys on why teens are leaving Facebook, the answer is almost unanimous. “We’re bored.”
Boredom in using Facebook is the top cited reason by teens when asked why they’re leaving Facebook in droves. The other top responses include abandoning Facebook for the new and emerging social media platforms such as SnapChat, Tumblr, and Instagram, and a new term called a “social diet”. While respondents moving to other social media platforms are still salvageable by Facebook, people who altogether shy away from social networks as a whole is a different matter.
One of the leading reasons for leaving Facebook is privacy concerns which may be exacerbated by the launch of Graph Search. Many people are feeling that Facebook’s capabilities to index and search everything from hometown to interests is a bit worrisome. Others are resisting the urge to succumb to Facebook addiction, or are becoming uncomfortable with the amount of information about their everyday lives that are being found online. Whatever the reason, many are now feeling the desire to cut back the time that they spend on Facebook and the amount of data that they post, thus leading to the phenomenon called the “social diet”.
Is this so called “social diet” the beginning of the downfall of the social media titans? What does Facebook have up its sleeve in order to retain their users and maintain the billion strong user base it has now? Facebook’s launch of the new Timeline should be the beginning of a massive Facebook push to keep its users happy. The real question though is, would that be enough to keep the adolescents people from dismissing Facebook altogether?