Video streaming site Netflix Inc. launched its service in the U.K. and Ireland today, and is offering early adopters one month free trial.
You can sign up for the service at its web site or via Facebook for £5.99 (€6.99 in Ireland) a month. With the launch, media junkies can rejoice as a new door opens to popular worldwide television and Hollywood films through mobile devices, games consoles and computers.
Netflix has Despite the one-month free trial, the company has come under criticism from users. A tie-in with Facebook has left users worried that their viewing habits will be posted via the social network. Users with an opened Facebook account on their computer have complained that, by default, Netflix wanted to share what people are watching.
There was also quite some confusion over whether Facebook account was required for sign up to receive the free trial. Netflix has clarified that Facebook account was not compulsory for signing up. So, if you don’t want to sign up with your Facebook account, don’t forget to sign out of Facebook while you are signing up on Netflix.
Even though media streaming is still in a nascent stage and there are lot of opportunities in the market, Netflix will have to compete with established players like Amazon’s Lovefilm, or Channel 4′s 40D and BBC’s iPlayer who offers free services. And Lovefilm now (announced today) offers unlimited film and TV streaming service for an introductory price of £4.99 per month.
So, Netflix will have to offer a drastic difference in service if it don’t want to fizzle out.
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