Here’s a typical primetime scenario. You get home from work or school or whatever and happily collapse down on the couch. Remote control firmly held in one hand and smartphone on the other. You tune in to whatever show you like best and then catch up with everyone else’s day on Facebook and Twitter. While everyone’s watching, you comment on how boring this season’s show is becoming and, oh, do any of you have any show recommendations because Fox or ABC is just getting stale.
That scenario, my friend, is social TV in full swing. Television viewership nowadays is a totally interactive experience. Past are the days where watching television means family bonding time or some “me time”. Channel surfing is now enjoyed with friends or tweet-mates.
Recent data posited by The Next Web shows that the largest chunk of opinions that sway TV viewership come from social networks, namely Facebook and Twitter. Websites for the TV show itself come in at third place and general entertainment sites come in fifth. Remarkably, the rest of the list is made of social networks as well such as Pinterest, Reddit, GetGlue, FourSquare, and others.
You may be wondering how these websites affect your viewership so let’s look at Facebook’s case and see how it affects TV viewership.
First and foremost, you can use Facebook to chat with other friends regarding which shows to watch. Similarly, you may see posts on your News Feed from your friends regarding the hottest buzz of the latest shows. Facebook itself pull weight by analyzing your “Likes”. If you’ve liked a certain show, some advertisements or sponsored stories are then featured for you that feature a similar or rival show.
What all this means is that major updates are bound to be pushed soon that would change not only Facebook itself but other hardware not connected to the social media titan itself. While Facebook doesn’t have a smartphone, it’s mobile apps currently make it a strong contender for mobile dominance. Subsequently, a major update may capture television viewership in Facebook’s sphere as well.
What do you think of this latest data? What are your experiences regarding “connected viewership”. Is TV more fun when shared through social media? Post your comments below and let’s discuss.