What is stopping Facebook users from buying much on Facebook? Security concerns.
The same type of concerns people had when online stores first came up. And even though social commerce is expected to reach $30 billion within five years, people are still hesitant.
Harris Interactive did a survey on behalf of Dititas last month, polling 2,630 U.S. adults aged 18 years and older, of which 2,247 were social media users.
Some highlights of the survey infographic include:
- 55 percent of social media users aren’t comfortable giving credit card information via social media, While the other 45 percent are at least somewhat comfortable doing so, especially men within the age group of 18-54 and having an income of $35,000 or more.
- 20 percent of social media users agree that they would purchase products or services from their favorite brands on a social media site.
- 34 percent of social media users agree that they’d be more likely to share info about a purchase they made on a social media site with friends than one made on a traditional e-commerce site.
- 75 percent of social media users agree that they would be more likely to purchase a product or service that a friend openly endorses via social media, than ones that were “liked” or “followed”
- 74 percent of social media users indicate that they would rather use an alternative payment method than use virtual currency, such as Bitcoin or Facebook Credits to pay for a purchase made on a social media site.
