On and off news have been around in regard with Facebook a
nd third-party providers where developers can run their Facebook applications on. Finally Facebook have posted an update specifying the safe and the unsafe ad networks. The most recent entry into the list of blacklisted group is Gambit, about which we have been hearing a lot in in the recent weeks. Briefly, the four unsafe group listed by Facebook are: Gambit, Social Hour, SocialReach, and Tatto Media.
Developers will need to follow the newly revised platform policy. Also, make sure to go through the guidelines once again before you hook up with someone to do business.
Facebook has created two wiki pages in the Facebook Developer Wiki: The companies who can help you monetize your application and the companies that are not permitted to. It’s a clear statement to ad networks; cross the line and Facebook will shut you down. It is very difficult to point out exactly where the line is drawn in today’s world of online advertisements,but those who push and continues to push the limits will surely feel the axe.
Any third-party providers who continues to violate the company’s terms will soon end up being listed on the “Banned” lists. No wonder, with the growing size of enforcement team, it will be a tough walk for those who tries to push deceptive ads through Facebook Platform Applications. Killing two birds with one stone is great, but when the rules doesn’t allow, violators will soon find themselves with none.
Facebook will shut down its Beacon advertising systemto settle a class-action lawsuit. The lawsuit, which was filed in August 2008, alleged that Facebook and advertisers like Blockbuster and Overstock.com violated a series of laws. The proposed settlement calls or Facebook to discontinue Beacon. They must also back the creation of an independent foundation devoted to promoting online privacy and security.
Facebook advertizing is the perfect example for using Facebook’s unique news feeds for business purposes. The companies and brands can establish themselves in Facebook and they can promote the products and services through paid advertizing. If one of your friends does something with these brands or companies, the action will be notified to you through the news feeds. This notification is similar to what you get when one of your friends comment on some other friend’s photo.
There are two versions of Facebook Ads; Facebook Ad and Social Ad. Facebook Ad is a way for a company or a brand to start promoting their products and services. These ads do not have social actions although they can be linked to a Facebook page, external website, or an application. Although the Facebook ad itself does not have any social actions, the page linked to the ad does.
A social ad is an advertisement which contains social events and made popular among the friends of the advertiser. The advertiser and the friends interact using the social events, social actions such as writing on the wall or commenting on a photograph.
Facebook has its own guidelines for advertising. If you are interested in advertizing with Facebook, first step is to read their Advertising Guidelines which explains the rules and regulations of advertising with Facebook.
Facebook advertisements are kept small in size in an attempt to make it a non-distraction for the users. As a result, the title of the advertisement is limited to 25 characters and the body length is limited to 135 characters.
There are so many interesting things happening on the Internet. Of course many of those take place in Facebook, but there are a few other places where similar incidents take place. Through mini feeds and news feeds, you get to know almost all the interesting things happening, but what about those that happen elsewhere? As the answer for this, Facebook Beacon was introduced for integrating events that happens elsewhere and notifies them to Facebook users.
Let’s take an example, you have an eBay account and you want to sell something. You post your ad there and use Facebook Beacon to notify that event to your friends in Facebook. All your friends will be notified by the post in eBay and updates about the subsequent bids. Isn’t this a great way to centralize all your online activities?
Not anyone can just post these external activities to your news feed. First of all, they need to get your permission doing so. This is because the external interaction with Facebook is highly controlled by various security settings. In addition to that, Facebook never shares personal profile information with any third party sites or entities.
In case if you are not interested in this features, you can completely opt-out of it by selecting ‘Don’t allow any websites to send stories to my profile’ option in ‘Privacy Settings for External Websites’ page. Using the same page, you can further change the privacy settings for controlling Facebook Beacon behavior on your Facebook account.
