Slate’s The Big Money.com released the first annual list of “The Big Money Facebook 50,” a ranking of the top fifty companies making the best use of the social networking site, Facebook. Later this week, they will release the “Twitter 12,” the twelve brands making strategic and successful use of twitter.
Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.
The Companies who made their way into the Big 50 spreads across various industries and sectors including beverage, fashion, technology, media etc., with some surprising honorees, such as JCPenney and Dippin’ Dots.
Coca-Cola took the premiere spot beating 49 other national and international brands.
The Big Money Facebook 50 list:
1. Coca-Cola
2. Starbucks
3. Disney
4. Victoria’s Secret
5. Apple iTunes
6. Vitaminwater
7. YouTube
8. Chick-fil-A
9. Red Bull
10. T.G.I. Friday’s
11. Skittles
12. Dunkin’ Donuts
13. Best Buy
14. NBA
15. Adidas Originals
16. Kellog’s Pop Tarts
17. Krispy Kreme
18. Mountain Dew
19. JCPenney
20. Papa John’s
21. Disney/Pixar
22. National Geographic
23. McDonalds
24. H&M
25. Gap
26. Reese’s
27. Dippin’ Dots
28. Kohl’s
29. Forever 21
30. Ben & Jerry’s
31. Puma
32. Louis Vuitton
33. CNN
34. Pringles
35. Pizza Hut
36. Vogue
37. Apple Students
38. Dr. Pepper
39. Vans
40. Six Flags
41. MTV
42. Harley-Davidson
43. Target
44. Audi
45. Gatorade
46. Zara
47. Taco Bell
48. Buffalo Wild Wings
49. Calvin Klein
50. The Onion
The official list requires at least 50 clicks to view the list.
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