Posts tagged as:

Break Media

Facebook Becomes Second Largest Video Site In U.S.

October 1, 2010

Facebook Overtook Yahoo to become the second biggest video viewing site in the United States.

The figures for August 2010 online video viewing provided by ComScore suggests Google Sites tops the list, driven by its video sharing website YouTube, with 146.3 million unique viewers. Facebook with 58.6 million Unique viewers, for a total of 243 million viewing sessions came second. Yahoo! Sites ranked third with 53.9 million, followed by VEVO with 45.4 million.

Facebook still lost out to Yahoo! in terms of how long people spent watching video with an average of 20.5 minutes per viewer compared to the 31.6 minutes per view for Yahoo!

It was a different story when it came to video ads. Hulu, which did not figured in the top 10 list of unique viewers was number one for Video advertising. The site served 789,859 ads with a frequency of 30.2 per viewer, and reaching out to 8.8% of the total population. Google Sites came fifth, while Facebook and Yahoo! did not even figured in the list.

Facebook is fast gaining ground as one of the top video referral site, but it will be difficult for it to monitize the videos. Most of the contents shared/viewed on Facebook are hosted on third-party site like YouTube.

Other notable findings of the comScore Video Metrix includes:

    • The top video ad networks in terms of their potential reach of the total U.S. population were: Break Media at 46.4 percent, BrightRoll Video Network at 45.0 percent, and ScanScout Network at 44.5 percent.
    • 85.1 percent of the total U.S. Internet audience viewed online video.
    • The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes.
    • Video ads accounted for 10.7 percent of all videos viewed and 1.0 percent of all minutes spent viewing video online.

    { 0 comments }

    Break Media to Launch MMA FightPicker on Facebook

    January 25, 2010

    A new mixed martial arts game will be launched on Facebook. Break Media, a Los Angeles-based internet entertainment community for men, is set to release the game app, MMA FightPicker.

    MMA FightPicker 300x97 Break Media to Launch MMA FightPicker on Facebook

    MMA FightPicker is a fantasy sports game where the user can choose several fighters to compete in fight pools. In addition, they can also bet on upcoming MMA (mixed martial arts) matches. Winners will be awarded with potato chips, the game’s virtual currency, which can be used to advance in the game. Like in most social games, this currency can also be bought with real money.

    The beta version of the game was launched today at their Cage Potato website (http://fightpicker.cagepotato.com/mmafightpicker/intro) where Facebook users can log on using their Facebook logins. However, the full version, which will be launched both in CagePotato.com and Facebook, is set to be released on February 1st.

    MMA FightPicker is Break Media’s first game. The company plans to release games in each of their seven sites, including Break.com, MadeMan, Chickipedia, Cage Potato, Holy Taco, Screen Junkies, and All Left Turns. The games are currently being developed in a game studio in Shanghai, China.

    The release of a social game is part of the company’s effort to expand their business, although they already are the 33rd largest web property in the US that reach over 100 million men worldwide monthly.

    { 0 comments }