For the third straight year Facebook tops the list of most searched term in the U.S. “Facebook” and Facebook-related terms accounted for four of the top 10 most frequently searched terms in 2011.
A report from Experian Hitwise found the three other Facebook-related terms that booked a spot on the top 10 list were “facebook login” at No. 3, “facebook.com” at No.5 and “www.facebook.com” at No.8. The social network giant accounted for 4.18% of the top 50 searches.
The list of of Top 10 most-searched terms in the US for the year 2010 and 2011 are:
Some of you may be wondering why those be for searched terms rather than websites visited. The answer is plain and simple: we are lazy 
. “Navigational searches dominated the top search results as users type in terms versus typing in the URL in the browser bar,” said Simon Bradstock, general manager of Experian Hitwise.
Facebook also retained the No. 1 spot as the most-visited website in the US. Facebook drew 10.29 percent of all internet visits in the United States from January to November 2011 – a 15 percent increase from 2010. Followed by Google.com (7.70 percent) – a 7 percent increase, YouTube (3.17 percent), Yahoo! Mail (2.95 percent) and Yahoo! (2.47 percent). All the top 10 sites of 2010 managed to remained on the list except for www.myspace.com which made way for www.gmail.com, indicating its decrease in popularity.
The list for the Top 10 most-visited Websites of 2010 and 2011 are:
“Other top 2011 searches reflect ongoing fascination with celebrities online, and many of the top fast-moving searches centered on natural disasters or notable personalities passing away,” Hitwise found.
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