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facebook ads

SocialCode: Age And Gender Affects Click On Ads

August 30, 2011

According to a new study from’ SocialCode’, a marketing agency that specializes in Facebook campaigns, ‘Gender’ and ‘Age’ directly relate to how ofen a Facebook user click on an advertisement.
Here are the Prominent findings of SocialCode, according to Age and Gender:
(A) Age Findings-
* 50+ year-old users are 28.2 percent more likely to click through and 9 percent less likely to ‘Like’ than 18-29 year-old users.
* 50+ users see a 22.6 percent higher click-through rates (CTR) and 8.4 percent lower ‘Like’ rate

(B) Gender Findings-
* Overall, women are 11 percent more likely to click on an ad.
* Men are actually 2.2 percent more likely to ‘Like’ an ad than women.
* For women, CTR is 31.2 percent higher for the 50+ age group versus 18-29 year old, men only see a 16.2 percent difference between the age groups.
* Versus all age groups, 50+ women’s CTR is 22 percent higher versus a 16.4 percent difference for males.
* The oldest male segment has an 11.7 percent lower ‘Like’ rate than the youngest segment, and 9.5 percent lower ‘Like’ rate versus all age groups. Women only see a 7.2 percent and 7.9 percent difference respectively.

“In general, younger Facebook users are more comfortable using the ‘Like’ button than older users at this point,” said Laura O’Shaughnessy, CEO, SocialCode. “With inline fan ads on Facebook, older users have a high level of interaction and curiosity about the ads as evidenced by their high CTRs, whereas younger users have a higher propensity to click the ‘Like’ button right in an ad on Facebook”.

“We assume that while older users are adopting Facebook at a high rate, they are also the newest subset to join the social network, meaning they may not have high friend numbers so ads are less likely to have social context in advertisements”, said O’Shaughnessy.

The finding has been the effort of SocialCode spenting 10 months analzing 4 million data supplied by over 50 million client companies in a variety of industries to get a better understanding of how age and gender affect click-through rates (CTR) and Like rates on Facebook.

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Facebook Vs Google: Facebook Excludes Google Ads

February 12, 2011

facebook vs google 300x143 Facebook Vs Google: Facebook Excludes Google AdsFacebook and Google have been battling out big time for quite some time now.

Google surprised everyone by suddenly blocking Facebook from importing contracts from new users’ Gmail accounts. It got worse as the two internet giants poached one other’s employees.

Now, Facebook has decided to shut Google of its advertising scene. In its developers blog, the social network said it has modified its rules and app developers are being told to choose from a list roughly 40 Facebook-approved providers. And guess who is not approved? AdSense and DoubleClick, both owned by Google.

Why not Google? Possibly, the two companies are negotiating terms and conditions, Facebook plans not to let Google advertise on its site, or Google didn’t want to sign terms with the modified rules.

Facebook has given app developers until February 28th to make necessary changes.

“If your ad provider is not on the list, we encourage you to contact them to determine if they are planning on signing our terms,” writers Allison Hendrix of the Facebook app verification team.

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Facebook Monetizes User’s Feeds As Sponsored Stories

January 25, 2011

Facebook has unveiled sponsored stories, a new ad format that turns your friends’ and your activities like page updates, Places checkins, Likes, and application activities into promoted contents.

Partners for the new ad format include Starbucks, Coca-cola, Levi’s, Anheuser-Busch, RED and UNICEF.

“It is a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires told Mashable.

For example, taking the newsfeed below,

fb sponsored stories eg1 Facebook Monetizes Users Feeds As Sponsored Stories It will be turned into a sponsored story like the one below.

fb sponsored stories eg2 Facebook Monetizes Users Feeds As Sponsored Stories

Sponsored stories will be highlighted as one, and will run along the right hand side of a user’s profile.

Users will also be able to adjust their Privacy settings to prevent updates from appearing as Sponsored stories.

[Image source: Financial Post]

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Facebook Hirings To Increase As Ad Use Grows

August 4, 2010

Brian Womack reports on Bloomberg that Facebook’s biggest advertisers boosted spending by at least 10 times in the past year and expects Facebook’s revenue to reach $1.4 billion in 2010.

Some advertisers’ spending even reached 20-fold according to Facebook Chief Operating officer Sheryl Sandberg.

So far, Facebook has been acquiring start-ups to increase it’s talent pool.

Vaughan Smith, Facebook director of corporate development, said he plans to hire another corporate development executive, adding to the one person helping him secure deals presently.

It is worth mentioning that Facebook took Bret Taylor, who was recently appointed CTO, under it’s wings after Facebook bought FriendFeed for $50 million a last year. Facebook also acquired Octazen, SahreGrove, and Hot Potato, to name a few, this year alone.

“As we get bigger and our platform gets more stable, I fully expect that we will be doing more significant acquisitions. This is working for us, and it’s working for the people that we’re acquiring,” Smith told Bloomberg reporter.

Smith also said that Facebook intends to keep up its acquisition pace and also start making bigger acquisitions in the near future, potentially those companies focusing on virtual currencies, mobile social networking, and start-ups that can further boost its advertising effort.

With half a billion users worldwide, acquiring more talents to carter to the needs of it users while tapping into its strong user base to generate more revenue, Facebook is certainly heading towards the right direction.

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Facebook Shutting Down Beacon to End Lawsuit

September 20, 2009

Facebook will shut down its Beacon advertising systemto settle a class-action lawsuit. The lawsuit, which was filed in August 2008, alleged that Facebook and advertisers like Blockbuster and Overstock.com violated a series of laws. The proposed settlement calls or Facebook to discontinue Beacon. They must also back the creation of an independent foundation devoted to promoting online privacy and security.

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What is Facebook Advertising?

July 4, 2009

Facebook advertizing is the perfect example for using Facebook’s unique news feeds for business purposes. The companies and brands can establish themselves in Facebook and they can promote the products and services through paid advertizing. If one of your friends does something with these brands or companies, the action will be notified to you through the news feeds. This notification is similar to what you get when one of your friends comment on some other friend’s photo.

There are two versions of Facebook Ads; Facebook Ad and Social Ad. Facebook Ad is a way for a company or a brand to start promoting their products and services. These ads do not have social actions although they can be linked to a Facebook page, external website, or an application. Although the Facebook ad itself does not have any social actions, the page linked to the ad does.
A social ad is an advertisement which contains social events and made popular among the friends of the advertiser. The advertiser and the friends interact using the social events, social actions such as writing on the wall or commenting on a photograph.

Facebook has its own guidelines for advertising. If you are interested in advertizing with Facebook, first step is to read their Advertising Guidelines which explains the rules and regulations of advertising with Facebook.
Facebook advertisements are kept small in size in an attempt to make it a non-distraction for the users. As a result, the title of the advertisement is limited to 25 characters and the body length is limited to 135 characters.

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What is the Facebook Beacon?

April 21, 2009

There are so many interesting things happening on the Internet. Of course many of those take place in Facebook, but there are a few other places where similar incidents take place. Through mini feeds and news feeds, you get to know almost all the interesting things happening, but what about those that happen elsewhere? As the answer for this, Facebook Beacon was introduced for integrating events that happens elsewhere and notifies them to Facebook users.

Let’s take an example, you have an eBay account and you want to sell something. You post your ad there and use Facebook Beacon to notify that event to your friends in Facebook. All your friends will be notified by the post in eBay and updates about the subsequent bids. Isn’t this a great way to centralize all your online activities?

Not anyone can just post these external activities to your news feed. First of all, they need to get your permission doing so. This is because the external interaction with Facebook is highly controlled by various security settings. In addition to that, Facebook never shares personal profile information with any third party sites or entities.

In case if you are not interested in this features, you can completely opt-out of it by selecting ‘Don’t allow any websites to send stories to my profile’ option in ‘Privacy Settings for External Websites’ page. Using the same page, you can further change the privacy settings for controlling Facebook Beacon behavior on your Facebook account.

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