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Facebook will shut down its Beacon advertising systemto settle a class-action lawsuit. The lawsuit, which was filed in August 2008, alleged that Facebook and advertisers like Blockbuster and Overstock.com violated a series of laws. The proposed settlement calls or Facebook to discontinue Beacon. They must also back the creation of an independent foundation devoted to promoting online privacy and security.
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There are so many interesting things happening on the Internet. Of course many of those take place in Facebook, but there are a few other places where similar incidents take place. Through mini feeds and news feeds, you get to know almost all the interesting things happening, but what about those that happen elsewhere? As the answer for this, Facebook Beacon was introduced for integrating events that happens elsewhere and notifies them to Facebook users.
Let’s take an example, you have an eBay account and you want to sell something. You post your ad there and use Facebook Beacon to notify that event to your friends in Facebook. All your friends will be notified by the post in eBay and updates about the subsequent bids. Isn’t this a great way to centralize all your online activities?
Not anyone can just post these external activities to your news feed. First of all, they need to get your permission doing so. This is because the external interaction with Facebook is highly controlled by various security settings. In addition to that, Facebook never shares personal profile information with any third party sites or entities.
In case if you are not interested in this features, you can completely opt-out of it by selecting ‘Don’t allow any websites to send stories to my profile’ option in ‘Privacy Settings for External Websites’ page. Using the same page, you can further change the privacy settings for controlling Facebook Beacon behavior on your Facebook account.
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