On Tuesday, Ticketmaster has announced the integration of Facebook into its interactive seat map. Now you can share venue seat location with Facebook friends, by buying event tickets next to near your Facebook friends and also tag yourself in seats and vice-versa. Yet users has the choice to control who can see where you are located.
This new feature is now live for over 9,000 events on Ticketmaster and Live sites. Buyers need to connect their Facebook account with Ticketmaster whereby a list of friends who are attending the same event and sharing this information appears. The venue’s seat map displays Facebook flags over seats which friends have purchased.
David Fisch of Facebook said in a statement, “Ticketmaster’s interactive seat map shows the promise of using social technologies to improve the event experience”. The company launched interactive seat maps last year, but the Facebook integration will allow Ticketmaster to build a mini community around each event.
Ticketmaster users accounts for 75% from Facebook net-workers, seat-tagging has real potential to drive up ticket sales and improve the concert going experience for all. And each time a user share information by purchasing tickets via Facebook, it generates an average of $5 in incremental sales.
Fast company reported that, through this social integration the company hopes to “reduce the estimated 40% of live event tickets that go unsold”. After-all, live events experience will be as social online as it is in real life.
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