Facebook ends Daily Deals
Facebook has confirmed that it will discontinue one of its online businesses know as ‘Daily Deals’ which was introduced just four months back. These online deals were debuted as trials in Atlanta, Austin, Dallas, San Diego, and San Francisco with the motive of expanding Facebook’s revenue channel beyond advertising and getting a berth in the potential online bargain market. It offers online coupons and discounts from local businesses.
Facebook announcement would certainly provided a measure of relief to coupon sites leaders Groupon and Living Social who can now feel that they have one less major site to compete with and continue to consolidate their position. The decision comes after Groupon reported of going public later this year and Google announced its own ‘offers’ discount program two months back.
According to Facebook official statement, it explains: “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test, and we’ll continue to evaluate how to best serve local businesses”.
Facebook would still be offering Facebook Ads, Sponsored Stories, Check-In Deals, and Pages to businesses that want to advertise in the social network.
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