A new study released on Friday shows that the average Facebook users receives more than they give – whether it’s messages, “likes”, tagging, comments, requests, or even “pokes.”
The report from Pew Research Center’s Internet and American Life Project, shed light on how people use the site and what they get out of it.
The study was based on a phone survey of 2,255 U.S. adults and that was conducted in October and November 2010.
The survey responses were then matched with server logs of Facebook activity. The findings over a one-month period are as follows:
- 40% of the participants made a friend request, but 63% received at least one request.
- The participants pressed the like button next to a friends’ content an average of 14 times, while their content were “liked” an average of 20 times.
- On average, 9 personal messages were sent, while 12 messages were received.
- 12% of them tagged a friend in a photo, while 35% were themselves tagged in a photo.
According to survey report, most Facebook users get more than they give because of certain Facebook users, who they term as power users. These power users constitute about 20%-30% of Facebook users, and contributes much more content than the typical user skewing the average. Furthermore, these power users falls under different groups based on their activity dominance like – friending, liking, and photo tagging. Only Five per cent of them turned out to be power users in every activity that Pew logged.
“The more Facebook friends users have, the more they perform every activity that we explored: friending, liking, private messages, commenting, posting, photo tagging, joining groups and poking,” Pew said regarding the survey by its Internet & American Life project.
You can find the full report at here.
Which of these social activities are you more dominant: friending, liking, commenting, tagging, or poking?
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