Global news shared on social media sites spreads like wild fire. But social networking sites haven’t yet created the sort of news revolution that many believe.
Pew Research Center surveyed more than 3,000 participants in the US, and found that “recommendations from friends are not a major factor yet in steering news consumption.”
It described Facebook and Twitter as being “pathways to news” but added that their role has been somewhat over-hyped.

Major findings of the survey include:
- Only 9 percent of traffic to news sites comes from Facebook, Twitter, and smaller social sites, but social media are becoming an increasing important driver of news. The percentage of traffic increased 57 percent since 2009.
- Despite Twitter’s reputation for breaking news, Americans appears to follow news recommendations form Facebook more than from Twitter.
- However, Twitter appears to be a more highly valued news source that Facebook.
It also noted that Twitter and Facebook were perceived differently by their respective users.

“Facebook news users get more news from friends and family and see it as a news they might well have gotten someplace else if Facebook did not exist,” it said.
“For Twitter users, though, the news links come from a more even mix of family and friends and news organisations. Most of these users also feel that without Twitter, they would have missed this kind of news.“
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