Facebook isn’t just a social network anymore. It’s a bustling economy that is just full of potential for entrepreneurs and marketers everywhere. For neophytes who want to try out Facebook advertising or for entrepreneurs who already have Facebook pages and advertisements, here are 5 commandments that all Facebook advertisers should know.
- Thou shall be patient – Facebook isn’t a shortcut. Just because you have a Facebook Page doesn’t mean that people will visit it. Not immediately, and not unless you do something to promote its visibility.
- Thou shall target less people – Streamlining your posts to target a specific demographic will make it more likely that the people you want to see your product will see your ad.
- Thou shall budget – Though there are options for free Facebook advertising, like creating Facebook Pages, entrepreneurs can also opt to purchase Facebook ads or even promotion. Have a goal in mind before purchasing advertising space to ensure that profit will exceed costs.
- Thou shall monitor and adjust – Track your progress and see if your goals are being met. If they are, then it’s time to step things up a notch. If they aren’t, then it’s time to reevaluate and try a different approach.
- Though shall be creative – The world of Facebook is a dynamic one and users are always moving on to the next big thing. To make sure that you don’t get buried under all the rabble, whatever you do should be fresh and exciting.
Due to recent reports made by Facebook regarding its advertising revenues, one can infer that Facebook marketing is indeed effective. It must be the reason that all these other advertisers are using it, right? At the same time though, one can easily get swept up by the hype and end up having an ineffective and expensive advertising campaign that isn’t going anywhere.
If you’re new to Facebook advertising, make sure to read the 5 Articles Every Entrepreneur Should Read to Conquer Facebook Marketing to get a primer on how Facebook advertising works. If you’re already a veteran, then we’d love to hear about your thoughts about how Facebook marketing really works on the comment box below.