Facebook has undergone a number of significant changes of late. These changes have given the social media network a shot in the arm when it comes to advertising and businesses are realizing that they could take advantage of the advertising opportunities that are being boosted by Facebook. Because of the changes, there are three consumer verticals that are experiencing a significant boost:
- Retail: Physical retail stores are being given the opportunity to overlay their real-time sales information onto their Facebook advertising. This advancement means that many retail businesses are enjoying a boost in their business like they have not seen previously. The Custom Audiences tool that was released last year gives advertisers the opportunity to measure their ad’s performance as far as offline sales go, and this is particularly significant when one considers there are a number of businesses on the market today that do not necessarily have an active online presence.
- Online gambling: While this has had a solid presence in Europe and Asia for years, it has only been recently that the laws in the United States about online gambling have changed. There are a growing number of states that are now allowing some form of online commercial gambling to go on, and Facebook has noted this growing trend. As such, they have been working towards encouraging more online gambling ad expenditures and encouraging American-based online gambling companies to take advantage of the advertising opportunities on Facebook. This, in turn, should readily promote the expenditure for other ads for online gambling; Facebook is smart by encouraging the growing expenditures in the field and while it has not run as rampant as other verticals, the online gambling field is very definitely on the cusp of big things as far as North America is concerned.
- Automotive: Facebook has put together an automotive advertising support team and is looking to hire marketing executives that are geared towards offering Fortune 500 automotive companies the impetus to spend at least some of their hard-earned advertising dollars on the still-popular social media network. The fact that Facebook has assembled this team means that they are noting a potential to tap into the automotive group and encourage them to engage their clients while an increasing number of people are starting to make online automotive purchases – including for vehicles.
To be sure, these three verticals have already been aware for some time of the potential for marketing through Facebook’s many resources. However, Facebook is also pushing these businesses to consider putting more of their advertising dollars towards promotion of their businesses on the social media network. The fact that Facebook has already started putting together teams to help these growing verticals speaks volumes as to their potential. The question is, will you be able to leverage yourself into one of these groups?